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Level the F-UP!

A Smart Inspector

• KNOWS that building an understanding of their client base should also involve understanding human psychology.

• People want an experience worth talking about.

• People respond to solutions. Don’t just give the problem.

• Less talk, More Listen.

• People seek out helpful tips and tricks. DIAGRAMS AND PICTAGRAMS! If you've been to Japan then you know exactly what I'm talking about!

• People want to feel good about themselves.

• People want social proof (social media and reviews) 72 seconds BABY! Use it!

• Established Your Credibility

• Be Consistent Be Competent

• Demonstrate Genuine Concern

• People Crave Visual (CLOSE UP Clean Photos) YOU KNOW WHAT PEOPLE HATE? Stupid ass photos filled with circles and arrows. It's not 1998.

• Smile

• People skim. Less words. More Photos. "KISS"

• Nice people get sued less. Same for well put together people that smell good and brush their teeth. Look it up.

• It takes just 1/10 of a second for people to judge you

• Inject humour… but don’t be a clown

• YES, inspections are serious but that doesn’t mean it can’t be fun for both YOU, the client and the agent. Just be a human.