CYA & Tips.
CLOSE UP PHOTOS! Ask your lawyer why.
STAP using zoom! Bend over & get up close. Take better photos.
Use your finger instead of Policking your photos with arrows.
Use hand gestures as reinforcement & as a reminder!
Match your socks. 1 photo should "go" with the other.
Be a photographer! Angles, light, etc. Tell a better story.
Use the flare on your cover. Make yourself memorable!
LINK your disclaimers to your website. Don't clutter the report!
Use an icon in the event it's better than a photo!
Use the Summary statement!
Go over The Summary with clients before you leave.
Limit the amount of WORDS & get to the point.
Careful using the $ symbols.
Not everything is a thumbs down. Don't be an alarmist.
Not everything belongs in The Summary.
VERY VERY few people want a 100 page or more report.
NEVER leave blank pages. Never leave black boxes.
Want more phone calls at night? Do the bare minimum. Want less phone calls? Inventory components.